AI-generated consumer panels that rank-order your concepts and surface qualitative drivers and barriers — in 24 hours, not 3 weeks.
Request a Free PilotOur pipeline implements peer-reviewed methodology (Maier et al., 2025) for converting LLM free-text responses into Likert distributions. Every concept is run through 100+ demographically-targeted synthetic respondents and scored against six independent reference sets.
Send us your product concept — text, packaging, ad creative. 15-minute intake call to align on demographics and category.
We generate 100+ demographically-targeted synthetic consumers with realistic psychographic profiles — shopping habits, health orientation, brand adoption style.
Each synthetic respondent reacts in their own words. Responses are scored into Likert distributions using semantic similarity to anchor statements — never asking the LLM to pick a number, which produces center-clustered, low-signal results.
Presentation-ready deck with purchase intent distributions, demographic breakdowns, qualitative themes, and consumer objections.
Built on published research. Our scoring method (Semantic Similarity Rating) is based on peer-reviewed research by Maier et al. (2025), which validated the approach across 57 consumer concept surveys against real human panels. Our own pilot validation against 33 consumers correctly ranked all 5 tested concepts in agreement with human respondents.
| Traditional Panel | LLM-Based Panel | |
|---|---|---|
| Turnaround | 2–4 weeks | 24 hours |
| Cost per concept | $15,000 – $30,000+ | Under $500 |
| Qualitative depth | Minimal open-ends | Detailed reasoning per respondent |
| Iteration speed | Weeks between variants | Iterate same-day on multiple variants |
| Niche demographics | Hard to fill, expensive | Demographics matched to your target on demand (subject to category and demographic suitability — we'll flag mismatches upfront) |
| Output format | Raw data + crosstabs | Presentation-ready deck + data |
Screen 10 concepts to identify the top 2–3 worth committing real research budget to. Use our service for ranking; use traditional panels for absolute calibration.
Test product positioning, messaging, and launch concepts before committing to campaigns. Identify which ideas resonate before going to market.
Quickly pressure-test campaign concepts and messaging before presenting to clients. Identify the strongest creative direction early.
Our methodology performs best for categories where purchase intent is a meaningful signal — products people can evaluate from a concept description or visual.
Where the methodology applies: Everyday consumer products that someone can meaningfully evaluate from a description, image, or short video — food & beverage, personal care, household goods, OTC health, pet products, DTC apparel and accessories.
Where it's still being validated: Higher-consideration purchases (luxury, financial products, B2B), highly novel categories where consumer mental models don't yet exist, and narrow demographic targets (e.g., niche subcultures). We'll tell you on the intake call if your concept is outside the validated zone — and what that means for confidence in the read.
Our service is built on peer-reviewed academic methodology (Maier et al., 2025) and has completed its first internal validation pilot: 5 product concepts, 33 real consumers, perfect 5-of-5 ranking agreement with human respondents.
What that means in practice:
If you're looking for a service that ranks concepts faster and cheaper than full panels, this is ready. If you're looking for a drop-in replacement for traditional research, it isn't — and we'll tell you that on the intake call.
Send us 1–3 real concepts. We'll run them through the full pipeline and deliver a polished report at no cost. In exchange, we ask for permission to use the anonymized results as part of our ongoing methodology validation.
Request a Free Pilot